The rise of on-demand healthcare has also impacted the health insurance industry, driving changes in medical coverage and financing models. With the increasing use of telemedicine and online consultations, insurance companies must adapt to new patient needs and more flexible service models.
One key innovation in health insurance is the integration of digital systems that enable patients to easily claim telemedicine and remote care expenses. Some insurers have begun offering specialized packages covering on-demand services, such as online consultations and app-based health monitoring.
However, challenges remain, particularly in setting appropriate premium rates for digital healthcare services and adjusting regulations to accommodate these new models. Additionally, the risk of fraudulent claims needs to be mitigated using AI-based technologies to ensure transaction validity.
With the right innovations and adequate policy support, health insurance in the on-demand healthcare ecosystem can become a more efficient and affordable solution for the broader population, providing flexible and modernized health protection.
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